Product manager and founder

Everrett Harris

I build AI products for people the market skips. I run TheThroughLine.AI and I am building TheDirectLine.AI at the Harvard Innovation Labs.

Goldman SachsKKRServiceNowTuck MBAHKS MPA

Recruiting for Summer 2027 product roles

Two products, one system

Media brings you in. TheDirectLine.AI keeps you learning.

TheThroughLine.AI is the free media layer. TheDirectLine.AI is the practice layer. Each one feeds the other.

Live today

TheThroughLine.AI

Understand today. Shape tomorrow.

Free articles, research, and short-form video with insight from leaders in business, technology, and policy. Every piece includes a hands-on AI exercise.

212
Followers across channels
23
Pieces published
Visit TheThroughLine.AI
In development at Harvard Innovation Labs

TheDirectLine.AI

Think first. Then multiply.

Teaches students to use AI as a multiplier on their own thinking, not a replacement for it. Teachers set drills, see every answer, and approve what students see.

73
Pieces in the library
3
Steps: Think First, Multiply, Reflect
Visit TheDirectLine.AI

Platform counts load live. Some are manually verified when a platform blocks requests.

How I use AI as a PM

ICP to guardrails, applied to TheDirectLine.AI.

I run the same six questions on every product. AI does the research, clustering, and scoring. I make the calls. Each card shows the decision and where AI helped.

  1. ICP01

    Students 15 to 22 from marginalized communities

    Users are learners. First buyers are program directors at college-access nonprofits and community colleges. School districts are the long-term buyer. Beachhead: Texas.

    Where AI helped. Claude clustered TikTok Studio audience data and Texas field notes into two user segments and one buyer segment.

  2. Problem02

    The gap is depth, not access

    60% of Black teens and 62% of Hispanic teens use chatbots for schoolwork. Only 15% of each group rank as highly AI-ready, versus 32% of White teens.

    Where AI helped. I used AI to pull 27 sources, then logged and verified every figure. v0.2 cut four numbers I could not trace to a primary source.

  3. Pain points03

    No starting point, no teacher, no feedback

    67% of low-poverty districts trained teachers on AI in fall 2024, versus 39% of high-poverty districts. Students stop at asking for answers. Each pain point stays a hypothesis until interviews confirm it.

    Where AI helped. Claude scores each assumption after every interview batch so I see which bets are getting stronger or weaker.

  4. Solution04

    Think first. Then multiply.

    Students answer on their own while AI stays locked. Then they write up to 3 prompts, a coach scores clarity, context, and constraints, and they write the final answer and a reflection.

    Where AI helped. Runs on local open-source models, not a wrapper on a hosted API. Token efficient today. We scale compute as pilots prove the use cases and features school districts will pay for.

  5. North star05

    Learners who ship 3+ verified artifacts

    Pilot target: 60% of enrolled learners. Supporting metrics: +25% blind-scored skill gain, 3+ revisions per artifact, 70% active in week 6 of 8.

    Where AI helped. The north star counts finished work, not logins. It rewards depth, which is the problem I am solving.

  6. Guardrails06

    What must not break as we grow

    AI never writes a student's final answer. Feedback must match educator grading on 85% of a 100-attempt eval set with zero fabricated facts. Student data stays at a display name and school email.

    Where AI helped. No challenge ships until it passes the eval set. Zero-shot AI grading agrees poorly with human graders, so I test it first.

Measuring success

One number per step. Eight weeks out.

The journey runs from a 60-second video to a paid seat. Today the weak link is the return. About 3% of viewers come back.

StepMetricTodayWeek 8 goal
DiscoverWeekly TikTok views7,40020,000
ReturnReturning viewersAbout 3%15%
EngageComments per week17150
ReadNew Substack subscribers per weekTracking50
AskCorrect citations on a 75-question testNot built90%
PayStudents and schools on a priced waitlist020

Baselines: TikTok Studio, Week 4 pull, Oct. 4, 2026. Goals: ThroughLine Week 5 to 8 growth plan.

Bet

Viewers will return

Named series and a comment funnel.

Goal: 3% to 15% returning

Bet

Students prefer cited answers

Ask Us Anything with 25 to 50 Texas students on their own wifi.

Goal: Preference on real connections

Bet

Someone will pay

15 to 20 student and 5 school interviews, plus a priced waitlist.

Goal: 20 on the waitlist

Track record

Every role taught me a product lesson.

Here is what I did, and the rule I took from it into TheThroughLine.AI and TheDirectLine.AI.

ServiceNow logo

Summer 2026

ServiceNow

MBA Product Marketing Manager Intern, AI Agents

What I did

Built go-to-market positioning for AI agents across Accounts Payable, Accounts Receivable, and AI Finance HelpDesk. Led alignment across Product, Sales, and Customer Success to launch an economic toolkit that quantifies cost savings.

Product lesson

A model is not a product until a buyer can see the outcome. Agents also fail without company context. That is the same gap TheDirectLine.AI closes for students.

KKR logo

2023 to 2025

KKR

Associate, Global Credit & Markets Operations

What I did

Led product strategy and launch for CheckMate, an AI-assisted deal pipeline platform. Ran research with 50+ portfolio managers and analysts and drove adoption across a $70B+ credit portfolio. Automated fund onboarding and KYC checks, lifting reporting accuracy 25%.

Product lesson

Start with the user's workflow, not the feature list. Accuracy is a guardrail. In regulated work, one wrong number costs more than a slow one.

Goldman Sachs logo

2021 to 2023

Goldman Sachs

Senior Analyst, Global Banking & Markets

What I did

Built the business case for a firmwide internal platform and partnered with Product and Engineering on rollout. Drove a 30% engagement lift across 40,000+ employees through enablement and storytelling.

Product lesson

Shipping is half the job. Adoption is the other half, and it needs its own plan, owners, and metric.

The operating system

Local open-source AI. Prove value, then scale compute.

TheDirectLine.AI runs and develops on local open-source models to stay token efficient. It is not a wrapper on a hosted API. Compute scales as we prove the use cases and features that fulfill willingness to pay for school districts. I build the tools, plans, and playbooks myself. Read the originals below.

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Proof of work

The audience, live.

Followers by channel and the latest writing from TheThroughLine.AI.

Channel audience

Audience by channel

Live or manually verified

These are early numbers. Counts labeled manually verified may be older than the latest platform data. Other counts are requested when the page loads.

Summer 2027

Let's build something people use.